Volume 15 – 2007

 Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Survey Research?
Catherine A. Roster, Robert D. Rogers, George C. Hozier, Jr., Kenneth G. Baker, and Gerald Albaum

  

Volume 16 – 2008

 Antecedents and Consequences of Frontline Service Employees: Commitment to Service Quality
Ayşe Banu Elmadağ, Alexander E. Ellinger, and George R. Franke

 

Volume 17 – 2009

 Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence
François A. Carrillat, Fernando Jaramillo, and Jay Prakash Mulki

 

 Volume 18 – 2010

 The Impact of Customers’ Relational Models on Price-Based Defection
Velitchka D. Kaltcheva, Robert D. Winsor, and A. Parasuraman