The following special issue has already closed out for submissions and manuscripts are presently undergoing review.  Watch for publication of the issue in 2007.

---

 

Journal of Marketing Theory and Practice

 

“The Use of Structural Equations Modeling to Address Marketing Management Topics”

 Guest Editors:

Barry Babin, University of Southern Mississippi

Jim Boles, Georgia State University

Joe Hair, Kennesaw State University

 The Journal of Marketing Theory and Practice (JMTP) is pleased to announce a special issue on structural equations modeling (SEM), scheduled for publication in 2006. 

 BACKGROUND INFORMATION:

In the special issue both conceptual and empirical manuscripts will be considered as long as the topic provides strong implications for the managerial practice of marketing.  If the focus of your manuscript is on marketing management problems and it offers clear managerial implications then please submit it for consideration for this special issue.

 Empirical papers should utilize structural equation modeling as the focal analytical technique, while focusing on a substantive marketing issue, (i.e., not just focused as a statistical technique).  Manuscript topics can be related to consumer behavior, business-to-business marketing, sales management, retailing, branding, channels, strategy, or any other managerially relevant marketing topic.  Conceptual papers should emphasize managerial uses of SEM, guidelines for marketing data collection for use with applied SEM analyses, and other topical issues that facilitate the usefulness of SEM in marketing management applications.

 SUBMISSION INFORMATION:

The due date for submission of manuscripts is January 15, 2006.  Submitted manuscripts must follow JMTP Guidelines for Authors (see the following web site):

www.jmtp-online.org (Initial Submission)

Only original papers not currently under review or published elsewhere may be submitted.  Please submit materials electronically to: