Journal of Marketing Theory and Practice

The Journal of Marketing Theory and Practice was created 14 years ago by Jim Randall and Morgan Miles to provide an outlet for quality research across a broad range of marketing subjects, but with the caveat that tying the work to managerial application was essential. Through Jim’s editorship, then Tom Ingram’s, and on through the recent editorship of Mike Dorsch, the journal continued to grow in terms of quality and impact.

Recently, much has been made of the notion that (compared to the other business disciplines), we in marketing have a dearth of general journals that are willing to publish managerially-oriented research. As a result, a proliferation of “specialty” marketing journals has occurred, which has served to further fragment our already fragmented field. This fragmentation has contributed to buzz about the supposed “crisis” in marketing, revolving around questions of understanding the real role played by marketing today in firms.

I am delighted to report that a consortium has been developed between the Society for Marketing Advances (SMA), M.E. Sharpe Publishers, and the Crummer Graduate School of Business at Rollins College, to acquire, publish, and edit the Journal of Marketing Theory and Practice. Beginning with Volume 14, Number 1 in 2006, a number of important new strategies will be implemented in order to further enhance the journal’s position. Among the things you will begin to see as 2006-07 unfolds: new cover and interior design, no page charges, shift to total electronic processing, increased database and library access, shortened review times, topic area editors, greatly increased academic subscribership, more visibility on meet the editor panels, and a strong marketing plan both for North America and beyond. Our Executive Editor with M.E. Sharpe is Harry Briggs, who has a history of success in building such journals as the Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Journal of Advertising, and others.

We have worked with M.E. Sharpe to reformulate our editorial and submission policies and procedures. As Editor, I have several important requests:

Please share this information with your colleagues/coauthors at your school and elsewhere.
Please let me know asap if you would like to be involved with JMTP as a reviewer. Send a note to editor@jmtp-online.org with your complete contact information and you will be recontacted to solicit topical preferences.
If you are planning on submitting a manuscript to JMTP – whether an initial submission, revision, or accepted manuscript – be sure to review the new instructions located in the CONTRIBUTOR INSTRUCTIONS section of this web site.

Thank you in advance for your support of the Journal of Marketing Theory and Practice.

Greg W. Marshall, Editor

Rollins College

All articles in JMTP have been subjected to a double-blind review. Duplication, reprint, or re-publication of any material in JMTP is prohibited without the written consent of M.E. Sharpe, Inc.

ISSN: 1069-6679